ABSTRACT
Purpose: Due to COVID-19, the rapidly changing untact culture from offline to online has spread rapidly, increasing the utilization of omni-channel. However, among the studies on consumers in the online market, there are not many studies that analyze Shopping Values and attitudes toward omnichannel Acceptance. Research design, data, and methodology: This study investigated through empirical analysis how Shopping Values and innovation propensity of consumers using omni channels affect omni channel Acceptance attitudes. The analysis results based on a total of 268 questionnaires using SPSS v.23 and AMOS v.23 statistical programs are as follows. Results: First, it was found that the perceived Value of omnichannel use had a positive effect on the innovation tendency, and the pleasure Value had a greater effect than the actual Value. Second, it was found that the practical and hedonic Value of the omnichannel had a positive effect on the attitude of service Acceptance. Third, it was found that Omni Channel's consumer innovation tendency had a positive effect on service Acceptance attitude. Conclusion: This study proved that Shopping Value perception and individual innovation propensity for omnichannel services have a positive effect on Acceptance attitude, and it is of academic significance in that it expanded understanding of what factors are needed to increase Acceptance attitude of Omni Channel services © Copyright: The Author(s)
ABSTRACT
Smart airports have been emerged due to the fourth industrial revolution and the development of the aviation industry. The advent of smart airports makes it possible for the airports to accommodate more and more flight travelers than ever. The researcher conducted a study to investigate users' information sharing intentions according to the technology readiness and integrated technology acceptance theories due to the expansion of unmanned services resulting from the COVID-19 pandemic. Targeting airplane travelers through smart airports over the last three years, the researcher collected 370 survey responses. Among them, 354 answers were valid with the exclusion of 16 responses to improve the validity of the research analysis. The researcher used statistics programs such as SPSS (version 22) and AMOS (version 22) to measure frequency, validity, reliability analysis, and route analysis. Sub-variables of positive technology readiness, such as optimism and innovativeness, significantly affect performance expectation and attempt expectation, social status, and facilitating conditions, which are sub-variables of UTAUT. In contrast, optimism does not affect facilitating conditions. Besides, the research findings imply that UTAUT does affect information-sharing intentions. The researcher clarified the effects of positive technology readiness and expanded technology acceptance intentions and their relationships to information sharing intentions based on research results. © 2022 IEEE.